Channel 4 has finally set a date for the premiere of Lost in the UK. Lost will screen commencing Wednesday August 10th 2005 at it's premiere 10pm late evening spot, currently held by Desperate Housewives. Also akin to Desperate Housewives, new episodes of Lost will premiere on sister channel E4 immediately after the Channel 4 episode ends. Channel 4 has already kick-started it's promotional campaign in cinema theatres and intends to launch TV teaser commercials shortly.
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